We Take it Seriously Focus Group

Please review the images and commercial script below, then take a short survey online. The survey can be found here. Thank you. 



Public Service Announcement- We Take it Seriously- Don't Drink and Drive


Police Officer: Do You know what I had to do?

Police Officer: I just had to tell a mother and father that their daughter won’t be coming home tonight.

Voice Over: Lives can change, or end, in a moment. Make your moments count. If you drink, don't drive.




A teen or early 20’s male sits in a jail cell in the dark… alone. A lone light shines through the jail cell window illuminating the male.

We hear footsteps approaching. Keys jingle and a door opens illuminating the room.

A police officer steps in. The door slowly closes behind him. The officer steps up to the cell, takes off his hat and looks down at his feet.

The kid is silent, the kid doesn’t look up.

The police officer shakes his head and exits. The kid sits alone in the dark to think about what he has done.

Slow fade to black.

Text on Screen: Lives can change, or end, in a moment. Make your moments count. If you drink, don't drive.


Images for "We Take it Seriously"





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